Challenge: Creating a layout in a booklet form-factor with dense rules text and information in tables that didn't feel restrictive and served as a helpful instruction guide.
Result: 3 Ennie Award nominations including Product of the Year, Kickstarter funded at 2,363% of goal
Challenge: Build and sustain the brand, design, and marketing for a subscription box startup serving busy couples with young children across nearly a decade of operation.
Result: Judge's Favorite at Startup Weekend Iowa City 2015, sustained sales and operations through 2024
Challenge: Redesign outdated fitness center website to align with actual branding, to decrease confusion about services between work-related injuries and people who need help outside of work, and to attract new members
Result: 35% reduction in responses clarifying services, 40% increase in new member inquiries
