News Design
Challenge: Tell complex data stories under daily deadline pressure for a major Iowa daily newspaper
Result: Iowa APME award-winning news graphic; 3,000+ charts, maps, infographics, and pages produced over seven years
Work
High-impact work across branding, digital, print, marketing, instruction, and consulting—with real business results
Arium TTRPG Books: Create and Discover
Challenge: Creating a layout in a booklet form-factor with dense rules text and information in tables that didn't feel restrictive and served as a helpful instruction guide.
Result: 3 Ennie Award nominations including Product of the Year, Kickstarter funded at 2,363% of goal
Prairie Star District Annual Conference Event Branding and Collateral
Challenge: Small volunteer team hosting a large regional conference with no established playbook for materials or branding, developed from research and UU organizational values.
Result: 250 attendees served with branding, collateral, and wayfinding that impressed stakeholders and gave the client a replicable model for future events.
Balanced Fitness & Health Website (WordPress) Redesign
Challenge: Redesign outdated fitness center website to align with actual branding, to decrease confusion about services between work-related injuries and people who need help outside of work, and to attract new members
Result: 35% reduction in responses clarifying services, 40% increase in new member inquiries
BondingBox Startup Business Branding, Collateral, and Games
Challenge: Build and sustain the brand, design, and marketing for a subscription box startup serving busy couples with young children across nearly a decade of operation.
Result: Judge's Favorite at Startup Weekend Iowa City 2015, sustained sales and operations through 2024